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The Prisoner-(my) Final Word


Rarely have I written a post so polarizing as this one. I received a ton of feedback, both in the comments, and in person.

Since this is my blog, I get the final word (I hope?). Here are my wrap up comments hoping to provide a little epilogue to the mini controversy.






  1. This post was meant to be lesson for small wineries, first and foremost.
  2. In hindsight, I realized that The Prisoner probably did start out as a very small boutique winery, that grew very large through the very marketing methods detailed in this post
  3. Big does not necessarily equal bad. Although there is a strong correlation between the two.
  4. My snarky comments probably fueled speculation that this was a passive aggressive knock on this wine. It sort of was, however, the focus shouldn't be on my comments about the winery, more so about the fact that this is truly brilliant marketing.
  5. I do despise this wine and wines of this style, I believe that "crowd pleasing" is a cop out for dumb, sweet wines. I appreciate the fact that they have made the world safe for non-mono varietal wines, but I also think that they are leading people right down the road of the bad overpriced Napa cabs we've all grown to loathe.
  6. It's easy to be a critic. I applaud anyone who creates. Only the most influential could ever be a victim to my smarmy backhanded critiques, so if they catch my ire, they have already funded their retirement, and it comes with the territory of being a leader.
  7. I am not jealous. I just disagree with the style-don't confuse the two. Jealousy is a lazy knock.
  8. I don't disparage anyone that sells this wine. They have all done well for themselves with it, and in the world of quality wine, selling out really isn't fair. We rarely have a chance to select our own portfolio, and only a fool would say no to this sort of income.
  9. People are wildly defensive about the wines they sell-I also decided that I would be equally defensive about one of my producers-affinity for your selections is an important part of this business, and a topic I will delve further into next week.
Thanks for reading!
Thursday 12.02.10
Posted by Adam Mahler
Comments: 5
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