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fine wine sales and marketing

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Parker's Bitch

Thanks Craig, for sharing this fascinating video. This video shows the backlash we're starting to see against the "Parker style". As I speak with younger wine drinkers, they are beginning to appreciate wine with character. I have also had discussions with almost every producer that ampelography represents about their style, and how tastes are coming back to wines with lower alcohol. Creative and credible marketing can replace scores!


Robert Parker's Bitch from Josh Hermsmeyer on Vimeo.
tags: Commentary
Saturday 04.04.09
Posted by Adam Mahler
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