I decided that one of the cool elements of this company would be based upon a seemingly forgotten concept, a handshake deal. A handshake deal means more than any binding contract. It brings sincerity and honesty to the dialogue. What it doesn't do is define the threshold. It's almost like when you're a kid and you're not sure when someone becomes your girlfriend until you hear them say it. I think I "officially" have several wineries, but the official announcements are yet to come. This is mostly due to my neurotic nature. Who do I announce first? How do I not offend anyone? Does anyone even care besides me? Probably not! Stay Tuned, I'll start naming names this weekend.
If you don't put things in writing, how does it become official?
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The power of a clear wine brand (I don't mean like Zima)
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