The bigger the wine geek, the more esoteric name dropping we do. Michel Rolland, Jim Clendenen, Josh Jensen, Heidi Barret, Helen Turley and Manfred Krankl all incite deeply held beliefs amongst wine nerds, but why? Are these people the best of the best? Do they know something the others don't? Don't true wine geeks believe that wines are made in the vineyard. I've seen thousands of signed bottles but only once have I seen actual dirt from the different vineyards in a wine shop. I am as guilty as anyone. I hero worship certain winemakers as well. Why? Just like in this commercial, we need to anthropomorph wines, and the winemaker is the very embodiment of these wines. It's less weird than worshiping the guy that invented a USB port, right?