As I began to flesh out the concept of a Sales and Marketing company, I began calling some of my friends on the production side to get their thoughts. My timing was lucky. Many were looking for some help selling in secondary markets. With the economy stagnating, producers that would ordinarily consider adding employees might need to curb growth. Smaller producers were also having a very tough time having their voices heard within the larger markets in the Midwest. I started asking a lot of detailed questions, and got a lot of answers. What I discovered was the more I asked, the more my concept fleshed it self out.